Brand Strategist

Posted: 1 year ago

Department
Marketing Department
Location
Lagos State
Reporting to
Project Coordinator/Founder

Job Description

Bridgemead Consulting is recruiting for the position of a Brand Strategist on behalf of our client; a branding and digital creative agency. We are looking for a brand strategist to help grow the organisation reputation in the market and appeal to a larger audience. The Brand Strategist develops holistic brand experience based on extensive research, experience, industry and client knowledge. He/she conduct research, unearth actionable insights, formulate and present strategies and tell exceptional brand stories. The Brand Strategist also collaborates with creative teams, participate in client meetings and lead ideation sessions. To be successful in this role, you should have extensive experience with brand management and a good understanding of our client's industry. Ultimately, the brand strategist will ensure the brand message and tone are consistent across all online and offline channels.

Key Responsibilities:
  • Developing brand architecture, positioning and strategy.
  • Writing compelling brand stories.
  • Conducting extensive primary and secondary research.
  • Staying up-to-date on consumer research and market trends.
  • Analyzing research, data and trends.
  • Creating competitive reviews and situational analyses.
  • Identifying insights, challenges and opportunities.
  • Meeting and presenting to clients.
  • Briefing and collaborating with creative teams.
  • Leading ideation and brainstorming sessions.
Key Skills & Competency:
Excellent communication skills, both verbal and written. 5
Excellent understanding of the full marketing mix. 4
Analytical and problem-solving mindset. 4
Creative and compelling storyteller. 4
Strong research skills. 4
Strategic and Data-driven thinking 5
Excellent presentation skills. 4
Education & Experience

Academic Qualification (s)

Bachelor’s degree in business, marketing, branding, communication or related field required.

Years of Experience

Minimum of one (1) year work experience as a Brand Strategist or similar role in Marketing.

Other experience

Portfolio of brand-building projects is an added value.
Working Conditions

Work Hours

Mondays – Fridays. 09:00AM - 06:00PM

Work Tools

Computer/Laptop

Work Type

Remote Role

Salary

N150,000
Salary

Salary: N150,000